DanielCutting
Step One
114M+views
A series that took Step One well beyond a product plug and into the family’s everyday football, exactly the kind of video their audience watches on repeat. One clip went global and never really stopped.
Daniel
Fifteen years.
Ten world records.
Football freestyler, YouTuber and entertainer — performing in stadiums, starring in brand campaigns and creating content seen by millions worldwide.
About Daniel
From competitions to millions.
From competitive freestyle football to a channel followed by millions. Today, Daniel combines live shows, digital content and brand campaigns to entertain audiences worldwide.
10×Guinness World Records
15+Years performing
4.5M+Followers
Gold YouTube Play Button
For brands & commercial
The brand work.
Campaigns, activations and product integrations, made the way Daniel makes everything else, for an audience that reaches whole households, not just football fans.
NetWorld Sports
13M+views
NetWorld Sports wanted its football products in front of the right audience, artificial grass included. Daniel and Joshua brought the brand into their own style of video.
Ghost
13M+views
Ghost wanted its products worked into Daniel’s natural content style rather than bolted on at the end. The result was a fun, authentic piece of content that felt like any other Daniel video, with Ghost part of it.
Rixos
3M+views
Rixos wanted its water park shown off in content, not an advert. Daniel and Joshua made it the way they make everything else, with the brand woven in.
AliExpress
2M+views
Daniel and Joshua documented their trip to the Euros, showing how AliExpress helped them make the most of it. Football, travel and family, told the way their audience already watches them, with the brand part of the story.
Ball Launcher
1M+views
Proof that a product demo doesn’t have to feel like one: the launcher earns its place in the kind of challenge Daniel’s audience keeps coming back for.
MK Dons
1M+views
A matchday money can’t usually buy. Joshua stepped out as MK Dons’ mascot, turning the club’s package into something every young fan watching could picture doing themselves.
Step One Kids
1M+views
Alongside Daniel’s Step One campaign for the adult range, the brand used the reach of Joshua’s channel to launch its kids range of boxers.
Training & nutrition
The work behind the tricks.
Fifteen years of freestyle football takes more than skill. Behind every trick are hours of training, gym sessions, conditioning and nutrition — all essential to performing at the highest level.
Strength and mobility work most days, recovery taken as seriously as the training, and food planned around performing rather than dieting. It’s a side of Daniel his audience is genuinely interested in, which makes it a natural home for sports, fitness and nutrition brands: partnerships built into the training itself, not read off a card at the end of a video.
Daniel has worked with Origin Fitness to show their home gyms through his own fitness content, with the brand part of the training rather than an advert.
